Inspired by the San Francisco Wine Association, today I’m analyzing their website. I’m not going to fill-out a report card since they are a different kind of association. Some trade associations are NOT primarily for the members but for the public and this is a prime example. The big tip off is that they don’t feature memberships on their site. They aren’t looking for people join, they are looking to feature and promote their existing members.
In addition, this site is online retailer, showing the power of small businesses combining to offer their product to consumers, something they probably couldn’t have done individually. They also share a niche: wine produced in San Francisco, and that makes them stand out together.
While this is not an association site that will tell you much about the wine industry, it does tell us about how powerful associations are for marketing and in this case, sales purposes. They got an article written in local business journal that got this visitor to checkout their site and consider purchasing their product. Could one of these wineries have done that alone? I doubt it.
Tags: local wine, San Francisco Wine Association, wine industry association, wineries
November 21, 2008 at 4:46 pm |
The San Francisco Wine Association website is clean and professional just like the business they run. With their cutting-edge equipment, outstanding winemakers, and the exceptional wine they produce, every wine connoisseur should visit their website!
November 21, 2008 at 4:57 pm |
Yes, I certainly am impressed and plan on making a purchase this holiday season.