What I learned when trying to setup a company profile on LinkedIn:
1. You can’t use gmail, yahoo or the like as your contact email for a LinkedIn company profile. While this is probably a vetting tool for LinkedIn to make sure that a company profile is legitimate, for small businesses that haven’t set up such an email website domain, this is problematic.
2. LinkedIn doesn’t make it easy to remove a profile once it’s created. If you are a small operation and you might either go back to full-time employment or merge into another small business, LinkedIn makes it difficult to remove a company profile. In the email they sent when I inquired about this, they wrote: “I have received your request to remove a Company Profile however this is usually a request that is only granted in extreme cases.”
3. Don’t create a company profile on LinkedIn without seriously considering that it will not be as easy as clicking on a “remove” button should you change your mind.
4. LinkedIn doesn’t provide much guidance about the business considerations for creating such a profile in its FAQ. This seems like a no-brainer. Questions like what, “what are the benefits of creating a LinkedIn company page?” and “What size companies should consider creating such a profile?” come rushing to mind but not to LinkedIn.