This is according a recent survey of UK law firms which of course includes some U.S. counterparts like DLA Piper. According to the survey, 66% of the top 50 UK firms had set up Twitter accounts but of those that had set them up, 19 hadn’t tweeted once. The survey by Intendance states that,
‘The report said the figures suggested that ‘many firms have simply jumped on the social media bandwagon without putting much thought into how to use Twitter to their advantage. By neglecting potential followers, those with dormant accounts could even be damaging their brand’.
I’m pretty sure a similar result would occur it were U.S. firms. The key is to look at social networking as a strategic investment – if not in dollars then in time and also brand creditability. If you click on a well-known law firm’s Twitter account and see zero tweets, you are going to wonder if they have their act together.