Here is an article talking about this report. The article talks about how these lawyers don’t “get” social media and aren’t using it for marketing. However, beneath the pie chart describing the various marketing methods they use, they have a section that lists various popular promotional tools and more than a third name online networking and social media as things they do.
Not Listed as Most Effective Marketing
They may not view these efforts as “marketing” because they aren’t paying for them but doesn’t mean that 1. they don’t know what they are or 2. that they don’t find them useful.