The latest blog post for Solo Practice University is focused on the “10 things I hate about being a solo.” One of the points made is having to your own marketing which means figuring out who your ideal client is, how they look for clients, putting up a website and handing out business cards.
Your Website as a Marketing Hub Makes it Easier
When you develop a website, you should be thinking about your ideal client and about why and how they would come to you on the web. You should be thinking about making your website interactive by integrating your blog, LinkedIn, Twitter and Facebook profiles giving people a way to engage you. When you follow-up with people you’ve networked with, point them to an article on your website or a blog post of interest. In other words, use your website as a marketing engine that both unifies your efforts and expands them.