CA Social Media Privacy Bill Fails

This article explains that SB 242 deadlocked in the California Senate with a vote of 16-16.  There was a big push by Google, Facebook and others in the emerging social networking industry lobby who were successful in killing the bill that would have made it harder for these companies to collect and retain all the personally identifiable information they use to build their successful ad businesses.

There was no mention in the article about the Federal efforts and the fact that they could preempt this California level effort from the get go.

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