Is LinkedIn sexy now? While there is no question that LinkedIn had been popular, it has never been the media darling that Twitter and Facebook have become. However, with a very successful IPO under its belt, it might never need to be sexy just the glue that holds together the professional world. Because it focuses on all things professional, it has a much narrower range than the other two social media giants. However, that work to its benefit as its grabbing critical information about how people interact as professionals. That can be monetized without a doubt.
What About Lawyers?
As I’ve mentioned before, I’d like to see LinkedIn become more sensitive to needs of particular professionals and how they represent themselves. Now that they have serious cash, its time for them to connect with the ABA and make sure that they conform to the model rules of professional responsibility in how they structure their profiles. Three quick fixes would go a long way:
- Allow attorneys to edit “specialties” and turn it into “Focus Areas” or the like
- Allow contacts to be shared at the contact level rather than globally
- Allow attorneys to easily insert footnotes for disclaimers on recommendations, answers to questions and even the profiles generally.