May 19, 2011
An interesting post from My Law License, wondering about attorneys working out of their homes but renting an office where they have their phone answered and mail received. If they have a photo of their “office building” on their website, are they misleading clients and potential clients? In California, there is the B&P code 6158 which states that electronic advertising as a whole can’t be misleading. But really is there a significant different between placing your office address on the website and the building in terms of misleading potential clients? I don’t think so but it’s an interesting question.
May 14, 2011
Welcome to Lawford which is a new social networking website that promises easy profile creation as it’s differentiator. But as Robert Ambrogi suggests, lawyer social networking platforms maybe easy to use and still fail. Why? Because there has to be a powerful incentive to belong to yet another social network – legal or not. So I quickly filled out my profile on Lawford and now what? Supposedly, I will be able to connect with other lawyers and how is the different from LinkedIn?
CLE CLE CLE
Lawyers hate having to pay for and track their hours. Why not create a social networking website that by joining it you get a significant discount and a way to track and submit CLE hours to your State Bar? Lawyers need to get something big in order to be convinced to join yet another social networking website and CLE might just be the ticket to get them to such a site in droves.
May 10, 2011
Perhaps my headline is overly dramatic but I couldn’t resist the play on the famous New York Post Headline that read, “Ford to New York: Drop Dead” when the then President refused to bailout the Big Apple.
However, according to this article, Seattle appears to be the first city in the nation to pass a law allowing residents to drop out of Yellow Pages distribution. This prompted the publisher’s lawsuit claiming the law violated its First Amendment rights. The Judge has denied the publisher a preliminary injunction but has yet to rule on the underlying lawsuit.
Bye Bye Yellow Pages?
However, in less than a week, 14,000 Seattle residences have registered on the website to opt out of receiving the Yellow Pages. Should this trend take flight, how relevant will the Yellow pages remain to lawyers spending thousands to get a listing? Hopefully, at the very least this will give attorneys some ammunition to negotiate on price.
May 8, 2011
Since the beginning of the commercial Internet, businesses have been looking to push their way to the top of search rankings. Over the years there have been many trends and most of them involve “gaming” the system. Initially, Google’s approach was to reward quality sites – those that people returned to again and again as witnesses by linking to those sites. However, businesses focused on secretive ways to game Google and Google doesn’t like that.
This post to their official webmaster site lists out what they want to promote in high ranking websites. Quality is number one and rather than paying lots of money to create link farms or generate lots of dubious content, here are some things Google will be looking for in ranking your website:
- Authority of Author
- Are these topics of Interest or Driven by Keyword Popularity?
- Quality of Copyediting
- Originality of the Content
- Is the Content Substantial or Superficial?