I know when a topic is hot by the fact that writers find ways to make a story where one may not exist. This article on how the FTC is now regulating attorney testimonials is a case in point.
The article cites a federal register notice that is specifically about product endorsements or testimonials provided on blogs. The issue is whether a blogger is truly independent from the product’s advertiser.
Not the Issue with Testimonials for Attorneys
Typically, attorneys are faced with a problem of different kind which is how to handle LinkedIn and related recommendations of their services which make it difficult to provide a disclaimer stating that this recommendation doesn’t predict success for the reader in his case. I can’t see that the FTC has lawyers in mind in this regulation – besides Bar Associations are tackling this issue much more specifically in their regulations.