Trade Association Thursday: EatTurkey.com!

Okay, its real name is the National Turkey Federation but that’s not its website (officially, anyway) which is www.eatturkey.com.

Time for the turkey day report card:

Overview: It defines itself as an advocacy group for all segments of the turkey industry.

1.  Allow associate memberships? Yes, but it appears limited “preferred suppliers.”  Not sure if you are an accounting firm that wants to service this industry, if you could join.  “C+”

2.  Public membership directory?  Sort of.  They provide a list of processors and other organizations.  Its a selective list but a start.  Access to complete membership requires membership.  “C+”

3.  National conference?  Yes but can’t find out about it without being a member “D”

4.  Subchapters or regional associations? Doesn’t appear so but maybe only learn about that as a member. “D”

5.  Industry reports, information, news?  They have extensive consumer resources and also good industry news and information about the turkey industry as well.  “B+”

6.  Glossary of industry terms? Nope.  “F”

7.  What sense does it give you of the industry and people in it?

Okay, if you dig beneath the consumer overlay you find a section on “Industry news” which gives a good sense of their legislative, economic and association priorities however its not super-easy to find.  “B-”

Overall: There is some good industry information on the National Turkey Federation website BUT it takes some digging.  They definitely want to focus on consumers and hide the industry nitty-gritty behind a membership wall.  “C+”

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