Social media: be afraid, don’t be afraid

This is a new ballgame.  The rules haven’t been defined, the penalties haven’t been assessed and the rewards haven’t been quantified. 

This posting talks about how a Businessweek editor released the magazines twitter addresses on his blog and the uproar it caused.  People were afraid they would be hit up for press releases.    But that’s the price of connectivity.  Some of the connection aren’t welcomed.   It is the price to be paid.  This paragraph sums up my opinion:

“Ethics, in this world of falling walls, are as important as ever. But following them doesn’t consist any longer of simply obeying three or four ironclad rules. Much is new. It’s more complicated. This means we have to struggle and think. The conflicts aren’t mapped out for us in black and white anymore. ”

It doesn’t matter whether you like social media or not.  It is here, it will be huge and you will have to play as a price of doing business.

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