American Beverage Association’s new blog: why?

I just got an announcement about this new blog although there have been posts since Jan. 6th.  My first question is why?  Just because you can blog doesn’t mean you should. 

*I don’t like anonymous blogs.  ABA isn’t “blogging” they have a person(s) doing it for them.  Take this section of a post for example:

“He’s a good guy. A smart guy. A caring guy. And clearly he can convey complicated medical issues in terms the common guy or gal can comprehend. “

When an entity blogs in the style of a precocious teenager, I want to know who it is, see their photo and their Facebook profile. 

*Their Mission statement is: “Welcome to Sip & Savor – our new blog about what’s happening at the intersection between our industry’s beverages and your daily lives.”  Yet most of the blog entries have had little to do with beverages, the beverage industry or the beverage consumer but policies issues between New York Governor Patterson and Obama.  So I return to my question, “why?”

*Finally, there is the small issue of branding.  You give your blog a name like “Sip & Savor,” you send out press releases about your blog, “Sip & Savor” but no where on the blog do you even feature the name, even going to the extreme of having a category for postings called “ABA Blog.” 

I don’t get it.  I’ve issued a report card on the association which echos my feelings about the blog.  Why is a trade association whose members are retailers and manufacturers so focused (badly I would say) on consumers?  Read American Beverage Association Report Card to find out more.

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2 Responses to “American Beverage Association’s new blog: why?”

  1. Stuart Garret Says:

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    The findings are that the compound resveratrol, a natural phytoalexin found in red wine may extend the life span of humans.

    Earlier work on resveratrol by Dr. David A. Sinclair of the Harvard Medical School that was reported in the New York Times: Life-Extending Chemical Is Found in Certain Red Wines also confirms the study and the validity of the resveratrol findings, which is one of a group of antioxidant compounds called polyphenols found in red wine that has been reported to have anti-inflammatory as well as anticancer properties and is currently being studied for a variety of pharmaceutical uses.

    THE PROBLEM SO FAR IN DEVLOPING RESERATROL PRODUCTS FOR HUMAN CONSUMPTION HAS BEEN THE MOST-STUDIED PRODUCTS HAVE BEEN WINE. HERE RESVERATROL IN WINE DID NOT OCCUR IN HIGH ENOUGH DOSE TO ACCOUNT FOR THE ANTI-AGING EFFECTS OBSERVAED FROM SCIENTIFIC STUDIES. CLEARLY IT IS TIME TO CONSIDER IF OTHER INGREDIENTS PRESENT IN FOOD AND BEVERAGES CAN SYNERGIZE RESVERATROL SO THAT THEY COULD INDEED SHOW EFFICACY IN VIVO IN HUMANS. GLOBAL BEVERAGES NEW RESVERATROL PRODUCTS ARE FORMULATED TO AVOID METABOLIC COMPETTION FROM OTHER ANTI-AGING MECHANISMS, THUS CREATING SYNERGISM BETWEEN THE VARIOUS ANTI-AGING MOLECULAR MECHANISMS OF ACTION (US 6,020,351 AND IMPROVED PATENTS PENDING JANUARY 2009).

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    Included are the citations of key studies that have been used to validate and support the most important claims we make, including:

    “In laboratory studies, Ageing Water+Nutra-Resveratrol ™ ingredients have been shown to impact four key mechanisms of cellular ageing.

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  2. Soft drink association:tobacco industry revisited? « Reading Tea Leaves by Randy Wilson Says:

    […] in January I posted  about the American Beverage Association and its blog, “Sip and Savor.”  I was […]

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