24% sales decline for Jif & Peter Pan

The salmonella scare drove down jarred peanut butter sales that much in the last month even though these brands are unaffected by the outbreak.  These companies, Smuckers and ConAgra have been trying to reassuring people through advertising but so far people are still wary.

Article:

Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: