Google search results improvements

Google announced this week that it has improved its search results in a couple ways.  First, they are included suggested terms for a search query and second, they include longer snippets of data when you use more than three words for a search because its assumed that your search is complex and you will need longer snippets to determine if you received a helpful link. 

I want to focus on the first improvement as that’s one I’ve believed for a long time would improve Google.   The search giant works great when you are searching for specific information.  If I’m looking for the “Illinois chapter of  the American Allied Chemical Association,” I can get relevant results very quickly but say I don’t know anything about the chemical industry and want some help learning about the topic.  If I query on “chemical associations” Google hasn’t always done a good job, often returning similar kinds of result when in fact I might be interested in trade associations, academic associations, local associations, international associations. 

Now, they have added search terms that help me to focus my search on a particular facet of chemical associations.  In this example they do a good job of providing  suggested search terms covering various aspects of the chemical industry but interestingly they don’t provide links based on geographical distinctions.  There is no “international chemical associations.”  However, they do provide a link to “chemical engineers” as a search term which would take a searcher to academic disciplines.  Overall, good start.

Google announcement

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