81 Fortune 500 companies have “blogs”

A recent study by UMass found that 16% of the Fortune 500 have blogs but that figure rose to 31% with the Fortune 100 corporations.   More than 90% of these blogs allow for comments and 28% connect to Twitter accounts.

The study didn’t address the personal voice aspect of blogging.   The more interesting question to me isn’t whether these companies have blogs but whether a person; CEO, VP of Sales etc. serves as the face for the blog.  And this leads to an essential question about blogging; if the author(s) of the blog isn’t an identifiable person, it is really a blog?

Full report

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