Ford Explorer settlement called a flop

“Just 75 Ford Explorer owners — out of a possible 1 million — have redeemed discount coupons secured as part of 2007’s four-state legal settlement, according to a report filed in Sacramento County Superior Court last month.

Under terms of the deal, owners of Explorers built between 1990 and 2001 could claim $500 toward the purchase of a new Explorer or $300 to buy a different Ford, Lincoln or Mercury model. The offer, advertised in magazines, television ads and online, was meant to settle claims in California, Connecticut, Illinois and Texas that the Explorer was prone to dangerous rollovers.”

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