Pharm giants shift internet ad tactics

“The online marketing wake-up call that the Food and Drug Administration sent in early April to 14 pharmaceutical companies — in the form of letters ordering them to change how they approach search-engine advertising — has altered how, and even whether, pharma companies use Google and Yahoo to reach potential customers. It has also shifted at least some pharma ad dollars over to specialty health portals where ad formats can more readily comply with the FDA’s strictures.”


Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: