Pharm giants shift internet ad tactics

“The online marketing wake-up call that the Food and Drug Administration sent in early April to 14 pharmaceutical companies — in the form of letters ordering them to change how they approach search-engine advertising — has altered how, and even whether, pharma companies use Google and Yahoo to reach potential customers. It has also shifted at least some pharma ad dollars over to specialty health portals where ad formats can more readily comply with the FDA’s strictures.”

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