Privacy issues: ever heard of web beacons?

I’m writing an article on social networking issues for employers and privacy is a key concern.  If you want to understand the privacy rights you give up when participating in social networking websites, read the website’s privacy statement.

For example, within LinkedIn’s privacy policy, they mentioned that they deliver ads to LinkedIn users via ad networks by inserting a “web beacon,” a tiny, often transparent graphic image on your profile page that allows advertisers to monitor behavior on your pages.  

Opting out:  LinkedIn allows you to say “no” to web beacons but warns that, “If you opt-out you may lose the potential benefit of receiving ads that are more targeted to your interests which, in turn, may limit your ability to fully realize the benefits of the LinkedIn services to build and leverage your professional network.”

LinkedIn Privacy Statement


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