New solo attracts 600 Facebook friends

Frankly, I don’t think that’s the story.  The real story is how Mr. Vetstein attracts these folks to his profile and how he builds on those relationships.  From the article below its clear that he uses Facebook as a media outlet – streaming his blog on Massachusetts’ real estate law on his page, giving his readership value and differentiating himself from other attorneys by presenting his expertise.

“Solo lawyer Richard Vetstein tells the ABA Journal that the accomplishment, touted in a press release, has “absolutely” brought in new business. His goal was to promote his new law firm, the Vetstein Law Group in Framingham, and his blog, the Massachusetts Real Estate Law Blog.”

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