No more Golden Gate Bridge!

Stephen Fairley, a legal marketing guru, in his  excellent presentation on social networking at the California State Bar Association convention on Saturday made the point that law firm websites that feature the gavel or courthouse steps aren’t doing anything to make their practice or firm standout. 

I would add a local corollary to that observation: Bay Area law firms that include the Golden Gate Bridge on their homepage banner.  Yes, its pretty and people recognize it but beyond identifying your firm as located (confined?) to the California  Bay Area, how does it help differentiate your firm?

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