No more Golden Gate Bridge!

Stephen Fairley, a legal marketing guru, in his  excellent presentation on social networking at the California State Bar Association convention on Saturday made the point that law firm websites that feature the gavel or courthouse steps aren’t doing anything to make their practice or firm standout. 

I would add a local corollary to that observation: Bay Area law firms that include the Golden Gate Bridge on their homepage banner.  Yes, its pretty and people recognize it but beyond identifying your firm as located (confined?) to the California  Bay Area, how does it help differentiate your firm?


Tags: , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: