Larry Bodine responds to Twitter dust-up

Mr. Bodine’s argument is that Twitter is declining in usage and that only 4% of in-counsel use it so don’t bother with Twitter for client development. 

First, he undercuts his own argument by admitting that his article was, “all over Twitter” which suggests that there is plenty of interest in Twitter by folks doing legal business development. 

Second, 4% of in-counsel isn’t such an awful number.  Say, there are ten thousand in-house lawyers (very low estimate) then 400 use Twitter.  Say, you manage to get 10% or forty of them to follow you.   That’s a bad thing?

Third, if Twitter is simply a component of your business development strategy, one that you don’t sink much time or money into, how can you lose by using it? 

Larry Bodine’s response

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