Stealth advertising still plagues Facebook

Last month Facebook dropped its controversial Beacon program which provided third parties certain access to Facebook users’ data.  Last year, several Texas residents sued Blockbuster for sharing information about movies they rented to other Facebook users without obtaining written consent.   Facebook facilitated this by making participation in Beacon, the ad sharing program default to sharing rather than default to private and allowing users to decide themselves whether they wanted to participate.  

Now, even though Facebook dropped the Beacon program, the company is being sued in Texas Federal Court.

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