Bi-polar response about workers use of Facebook etc.

Symantec Corp has announced that it wants its employees to be advocates for the company on Facebook, LinkedIn, Twitter and other social networking websites.  This runs diametrically opposite to the approximately fifty percent of employers who want allow their employees access to Facebook etc. at work.

Can this be reconciled?  Perhaps.  Companies with significant product offerings, particularly those likely to appeal to the Internet savvy, would do well to follow Symantec’s lead and extend the company’s reach to new mediums and customers.  Construction companies and healthcare providers might example of companies with little to lose, at the moment, for not utilizing its employees to market their companies through social networking.


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