Inc. 500 embrace social networking but why?

This article show that 91% of Inc. 500 companies use various modes of social netowrking with the Twitter the most commonly utilized service. 

But why?

The only reason given why they utilize social networking here is to monitor the company’s professional reputation.  The other question that should have been asked is:

Do you report on social networking ROI to management?

Its time move beyond the “everyone is doing it” phase and start looking at these tools as tactics that support key strategic goals.

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