In this article, they make the point that LinkedIn is endangered by Facebook because, LinkedIn is, “not really a community as much as a collection.”
That’s what I like about LinkedIn. Its not a place to play games, show off vacation or party pics, and catch up with old high school chums. Its a place to connect about and for business. By definition, LinkedIn won’t become as popular as Facebook because for most people, most of the time business isn’t as fun as chatting with friends.
The other issue I have with the article is the suggestion that LinkedIn should become more like Facebook. How will that help its branding? At this point, it can only become a second-rate Facebook, at best and that’s hard to see as useful for LinkedIn’s branding.