SEO lessons for law firm

Habush, Habush & Rottier, is suing the law firm of Cannon & Dunphy claiming that Cannon has been paying Google and others to direct people who search on Habush’s name to go to the Cannon website.

The Cannon law firm is claiming that this was done through a “marketer” and that they didn’t request the use of the competitor’s name a paid search term.

Lesson 1.  Make sure your SEO strategy is an extension of how you market your services generally.  Good SEO is also good marketing.  If true, Cannon, by redirecting search results hits from a more popular law firm, is surrendering on its marketing efforts.  It is saying that it can’t compete legitimately with Habush so it needs to take a surreptitious approach.

Lesson 2.  Learn about the basics of good SEO and make sure to hire reputable SEO companies.  Perform due diligence and don’t be dazzled by claims that suddenly the firm’s phone will be ringing nonstop with new business.  The phone might ring instead with complaints about the firm’s SEO tactics.

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