Retired legal blogger talks about blogging

Mark Herrmann, who recently left Jones Day for Aon and also retired from his blog, Drug and Device blog, has left us with great insights into the blogging experience.  

Here is my take-aways:

1.  You don’t need a fancy blog platform to be a successful blogger.  Their blog name and look and feel is amatuerish at best.  Yet the blog was highly influential because Herrmann and his partner used their expertise in a specific field to say interesting things in an engaging way.

2.  Have a routine: Mark Herrman describes how he used his weekend to make sure he had a post every week.  He anticipated that litigation would take him away from blogging during the week so he fit blogging into his Sunday morning.

3.  Don’t expect great financial benefits from blogging per se.  Blogging is excellent marketing: it establishes credibility, visibility and differentiation but it’s unlikely to make your phone ring.

Tags: blogging, legal marketing, linekdin