LinkedIn threatened by Facebook?

In this article, they make the point that LinkedIn is endangered by Facebook because, LinkedIn is, “not really a community as much as a collection.”

That’s what I like about LinkedIn.  Its not a place to play games, show off vacation or party pics, and catch up with old high school chums.  Its a place to connect about and for business.  By definition, LinkedIn won’t become as popular as Facebook because for most people, most of the time business isn’t as fun as chatting with friends.

The other issue I have with the article is the suggestion that LinkedIn should become more like Facebook.  How will that help its branding?  At this point, it can only become a second-rate Facebook, at best and that’s hard to see as useful for LinkedIn’s branding.

Advertisements

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: