Dangers of outsourcing SEO

Ostensibly a story about an individual who went after attorneys he didn’t like through Twitter and obtaining followers by default, but I find another angle more cautionary.  The problem started with a the criminal defense attorney who outsourced his website, social networking and SEO work to someone else.  This individual was allegedly using a network of phony Twitter accounts to drive traffic back to the attorney’s websites.  That’s bad enough but the kicker was that this individual used other attorneys content on the website.

Lesson:  You need to learn enough about the Internet, SEO and social networking AND pay attention to what’s being done on your behalf to avoid getting taken for a ride.

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Tags: Linkedin, SEO, social networking