Incorporating multi-media into marketing efforts

YouTube and online videos are relatively inexpensive and popular.  For lawyers, it makes sense to think about incorporating them into marketing campaigns.  Here is an example of an attorney utilizing a “video blog.” 

But start with the goals and objective first.  And its not enough to say, “I want to become more visible.”  You need follow-up and ask who do you want to see your videos and what do you want them to think or do once they see them?  Then you can determine what you want the video(s) to be about and how professional should they look.  Do research on what other lawyers are doing with videos and how they are doing it.  Finally, make sure its easy to embed videos into your website so that you can drive traffic to them.

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