Small law firm marketing – be smart

This Wall Street Journal article says, go with the growth, create alliances with other businesses and use the Internet.  That’s a great strategy and an here is an example of a tactical approach for a lawyer.

Look at your local business marketing: what industries are flourishing?  Get in front of that audience at their local trade association meeting. 

At the meeting find ways to partner with a key player. Approach someone on the association board, see if he or she is willing to have you speak to his company about a pressing legal issue.

Take that presentation and turn into a white paper you post online.  Let your online community know about your efforts and this should  include people you’ve met at the trade show.

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