Dangers of stock photos on your website

Here is a post from “Above the Law” discussing the use of stock photos for a criminal defense firm with a sexual crimes practice groups.  As you quickly see, the photos are disturbing because they focus on the pain of the victims when the law firm is seeking to represent the accused perpetrators.

But the bigger problem is the use of stock photos on law firm websites.  A law firm provides specific kinds of legal representation and establishes personal relationships with its clients to do that.  Law firms aren’t providing boilerplate tax preparation or weight-loss programs.  If you are a personal injury firm and show a stock photo of an ambulance, crashed car, sad victims, a wheelchair it give your website a generic look and communicates to clients that your firm provides a cookie-cutter approach to legal representation.  That isn’t the message you want to convey.

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