Strategize your legal practice niches

Tom Kane who writes the Legal Marketing Blog, posts about the advantages of pursuing practice niches.   The example he uses is representing companies over their political campaign contributions in light of the “Citizens United” Supreme Court cases declaring such contributions as protected by the First Amendment.

Before someone runs off and  starts up such a niche which usually involves creating a webpage promoting the practice, think about a couple things. 

Do you have a strong list of contacts who you could market such a practice to and do you, or attorneys in your firm, have expertise in this niche field? 

I have seen too many attorneys run after the latest trend and end up with websites littered with ghost town practice pages.

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