This blog post by Steven Matthews does a good job of analyzing the value of considering a “keyword rich” domain name for your law firm website. A few thoughts standout:
1. “personalinjurylawyerFresno.com” will perform well for search engine optimization. But what if that’s taken and you are located in Hanford an hour from Fresno? Is it still worth purchasing?
2. “willsforyou” might be available and helpful for search engine optimization however if your estate planning practice appeals to a wealthier client base, does that URL work for your brand?
3. Even if you decide not to use a keyword driven URL for your legal practice, if you find a keyword rich URL that seems promising, the cost of purchasing now might be worthwhile in case you start a blog or a microsite and want a catchy URL to go with it.