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Google Local Search – Pay for Play?

I have been touting free Google’s local business directory to attorneys for months.  It only takes a few minutes and it is a quick and easy way immediately increase your online visibility.  However, according to Jim Jantsch, there are now sponsored links showing in some cities for some listings. 

He points specifically to  “Attorney Houston, Tx” which shows several sponsored links among the featured top seven.  I’m not surprised since the Findlaws, Martindales and Avvos are charging attorneys considerable amounts for premium listings in their directories but this trend may make the value of free Google local listings less valuable.

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This entry was posted on March 10, 2010 at 2:48 pm and is filed under Legal practice tips, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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