Twitter for law firms – have a strategy

This post at Stem Legal does a good job explaining how not to use to Twitter – as a way republish a law firm’s media page from its website.  It goes on to argue that good Twitter use involves posting about what clients care about.  Presumably this is the subject matter of what brought the client to the firm in the first place.  It wasn’t that the firm has open an office in Elko Nevada.

Here’s a thought:

  • Start with a strategy not a tool.  What is the message the firm wants to convey to clients and prospective clients and can Twitter help spread the word?  For example, if one of your messages is that you have great lawyers with deep expertise in multiple practice areas, maybe the focus should be on getting them to share that knowledge via Twitter to potential clients.  Don’t even bother having a firm Twitter profile.  Work to get select and interested attorney on board.
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