Facebook fan page strategy

This is an excellent post on how to strategically approach a Facebook Fan page.  Its aimed at any business but the advice applies to lawyers as well.  Last month I posted about some of the pluses and minuses to developing a fan page.

In addition, the strategy applies to any social networking effort.  Key question:

How will your fan page differ from your website?  If you can’t come up with an answer, then you aren’t ready for a fan page.

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