This is an excellent post on how to strategically approach a Facebook Fan page. Its aimed at any business but the advice applies to lawyers as well. Last month I posted about some of the pluses and minuses to developing a fan page.
In addition, the strategy applies to any social networking effort. Key question:
How will your fan page differ from your website? If you can’t come up with an answer, then you aren’t ready for a fan page.
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Tags: Facebook, Linkedin, social networking
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