I’ve noticed that many solo practitioners and small firms create a “practice areas” page for their website where they list a variety of practice areas like: wrongful termination, whistleblower suits, employment discrimination and leave it at that.
This is a missed opportunity for a couple reasons:
- Google likes web-pages devoted to specific practice areas. If you offer whistleblower lawsuits then create a practice page specific to that topic.
- Visitors to your website want to know if you can help them with their issue and “whistleblower” alone may not be specific enough for them to understand that this applies to their situation.
Some tips in creating these pages:
- Consider your audience: if you want defense work and are looking to appeal to in-house counsel, then using legal jargon is fine but if you are looking for plaintiffs to join a class action, you need to use plain language in your descriptions.
- Check Google’s keyword tool and see how people are searching for the practice description you are using. Make sure you include the popular ones on your page to devoted to that practice.