No time from blogging – really?

Kevin O’Keefe tackles the issue that lawyers frequently bring to him about not having the “time” to blog and he bluntly says its, “bunk.”  Like when someone says they can’t “afford” to purchase something what they are often saying is that its not a priority.  That’s fine.  Be honest with yourself and say that if you have the chance to go to that bar association mixer or spend an hour this week blogging, you’d rather go have a drink with your buddies and trade war stories.

Blogging is a risk.  There is no guarantee what, when and how it will produce business for you.  But it here are some of the upsides:

  • Gives you a voice to your clients and prospective clients that differentiates you from most other attorneys competing for the same clients.
  • Makes you more visible on the Internet for your area(s) of expertise.
  • Provides fuel for you a social networking campaign that allows you to disseminate your content across outlets like Twitter, LinkedIn, Facebook and the like.
  • Allows you to become a thought leader in your area of expertise, someone who people will call on to speak out on a topic.

Downside?  Maybe you will spend as Mr. O’Keefe says, 4-6 hours a month.  1 hour a week  or 20 minutes three days a week.  Not a enough time – really?

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