Why you need to manage your online reputation

A controversial new website, (Yelp for everyone) has emerged allowing anyone to rate anyone else anonymously.  When I give presentations, I argue that reputation management is one of the best arguments for social networking.  If someone does write something unflattering about you whether for real or extortion purposes, if you have plenty of fresh content about who you are and what you do, such content will have less weight than if you have done nothing online.

Tags: Linkedin, reputation management, social networking