Is Facebook right for lawyers?

In my recent talk on social networking for lawyers, I suggest that attorneys analyze whether Facebook is appropriate for their practice.  Here are some tips:

Is your practice primarily geared towards other lawyers or business professionals?  Then the recreational nature of Facebook isn’t a good fit

Do you practice family law or trusts and estates?  Then you might consider establishing a fan page but you need to invest time and effort into making sure that you offer content to the Facebook crowd that extends the value of your website.

If you decide Facebook is right for you, then utilize various plug-ins to enhance and extend your visitors’ experience.

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