According to this study, 43% of in-house counsel turn to blogs as a primary source for news (really?). More importantly, 27% consider lawyer blogs important to their decision to hire outside counsel.
I’m always dubious of these kinds of studies but it makes sense particularly if the blog is related to the subject matter for which in-house counsel would consider hiring counsel. To be fair, blogs ranked the lowest among the factors in-house counsel consider when hiring. Bios on websites out-ranked blogs in importance.