Here is a link to tips on creating a brand as an attorney. Its not a bad list of marketing tactics for your practice but it really has nothing to do with creating a “brand.” That involves deciding how you want people to perceive you as a legal professional. Do you want to seem accessible? Or maybe you want to come across as professorial? Is your calling card how well you do in court or maybe its that you hate going to court and prefer collaborative practice. Maybe you are a great deal-maker. These are things you need to think about in creating a brand – not simply attending events.