Lawyer websites and videos

This post from the Official Google Webmaster blog about how to maximize the benefits of videos for SEO purpose, brings home the issue of lawyers including videos on their website.  Here are five tips on this subject.

1.  Provide valuable information in your videos. Don’t just post a “welcome to my website” video on your home-page.  Discuss a pressing issue that your law firm handles and successfully resolves for clients on a regular basis.

2. Create a YouTube channel for multiple videos.  This will allow you to extend the value of your videos and drive people from Youtube to your website.

3. Make sure your video incorporates the look and feel you want your law practice to convey. If you want to appear hip, that’s one thing.  If you want to look trustworthy and professional, that’s another.  Your videos need to be consistent with your overall marketing messaging.

4.  Multipurpose your videos: Give out links or information about upcoming events or encourage people to sign up for a white paper that gives them more details about the topic.

5.  Make sure your website platform is very video friendly. For example, the WordPress platform makes it very easy to incorporate video within your web-pages.

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