Law firm spends $12 million on digital outreach

According to this article in the Wall Street Journal, the plaintiff’s law firm of Sokolove Law LLC spent that much in 2009 on websites and social media to attract plaintiffs for its lawsuits.  20 employees make up their digital outreach department  and they build websites focused on specific products such as YazTalk.com, a website focused on litigation the firm has filed alleging that YAZ birth-control pills cause health problems.

These kinds of plaintiffs’ firms need to be especially careful with their communications to prospective clients as they are the primary target for bar associations monitoring the public’s susceptibility to attorney advertising and outreach.

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One Response to “Law firm spends $12 million on digital outreach”

  1. Attorney websites – more than driving traffic « Reading Tea Leaves by Randy Wilson Says:

    […] websites – more than driving traffic By Randy Wilson I posted recently about the growing trend for lawyers to employ armies of digital workers to improve their […]

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