Interesting take-aways from this survey from Greentarget of in-house counsel reading habits:
- In-house counsel see increasing consumption of Internet and new media content
- Blogs are cited by 43% as “go-to” sources
- Wikipedia profiles are highly credible but not frequently relied upon
What does this mean?
That solos and small firms have an increased opportunity to become thought-leaders in specific niches. No longer do big names and large advertising budget completely dictate who is credible to in-house counsel.