Its not Tunney vs. Dempsey or even King vs. Riggs but two legal marketing gurus take widely different views of Twitter. Larry Bodine’s view of Twiitter is that its a fad, not worth investing much time or energy while Kevin O’Keefe just blogged about what a great value it is for attorneys engaged in business development.
Acting as a referee in the clash of legal marketing titans, I see both sides so here are my pros and cons:
*Allows you to create your own community of followers
*Can disseminate valuable legal updates through Twitter quickly and easily
*Can interact quickly and easily with others of similar interests
*Makes you more visible as a “thought leader”
*Building virtual relationships takes time and not always easy to determine if its the best use
*Don’t see a lot of casual interactivity on Twitter, seems like you have to live there
*Doubtful that attorneys will adopt Twitter en mass – I’ve seen lots of eye-rolling amoung attorneys when discussing it
Take-away: While Twitter isn’t a panacea, its well worth exploring and at the very least set up a profile – it free and easy and will give you street cred!