Attorneys’ blogging – different experiences

This article from a newspaper in North Carolina does a good job of explaining the various ways the blogging can help attorneys in their practice.  The most interesting comment is from the attorney who isn’t receiving more calls from his blog but the calls he gets are more “focused.”

Better qualifying

If prospective clients have an opportunity to read your blog, they will have a better sense about whether you are an attorney they want to hire.  The blog helps to pre-qualify your clients, make them more likely to be good, educated clients and ones that are less likely to waste your time with a matter that you can’t or don’t want to handle.

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