Verizon has it both ways with social media

This article from the Sacramento Bee is a good overview of how companies are handling social media issues – both controlling workers use and taking advantage of its communications potential.

Is that the best they can do?

One of the examples is Verizon which allows its workers to utilize Facebook and Twitter to communicate with customers but blocks use of these sites internally.  Perhaps their IT department allows certain employees to access a third-party application which allows them to post information to Facebook or Twitter without actually logging into those social networking websites.

The article presents the various approaches companies are taking with social media policies without ever discussing the need for ongoing social media management.  Just as websites can’t be seen as static placeholders, the same goes with social networking.  Things are changing too quickly and companies need ongoing resources devoted to utilizing and updating social networking platforms, tools and workflows.

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