Social Media Examiner does it again with a great post about how to create short and powerful blog posts.
The best tip is how to break down a topic into its component parts and create individual blog posts on each of these aspects. For example, if you are going to write about the five steps to getting your business on Twitter, they show you how to stretch those steps over the course of five posts.
Another great tip is creating a bank of eye catching headlines so that you can focus on the writing and focus your writing on the kind of thing blogs do best. I have heard attorneys say that no one will read my blog. And that is probably true if you have a four line headline followed by two thousands words arranged into three paragraph. This might be great content to re-purpose for an article but as a blog post, it won’t get read.
Having your cake and eat too
One approach is to write the catchy headline and a couple lines of teaser text and have a “click more” link. That way people have a chance to engage with your blog and can engage further on topics that matter to them. But make sure your headline and initial text is attention grabbing or just post the entire article because you will create more work for the user who just wants your meaty content.